Die Post wirbt für Werbung in Briefkästen - trotz Werbestopp-Klebern. Die Begründung des gelben Riesen: Werbung sei ein wichtiger Ertragspfeiler. Hätte es noch eines Beweises bedurft, dass häufig für unsinnige Produkte und Dienstleistungen geworben wird, ist er hiermit erbracht.
The Tages-Anzeiger reported the following example: Markus Ammann * not surprised poor. Last week was a letter from the mail in his mailbox in which it advertises for direct mail. Attached was a glue for his mailbox that says: "Advertising? Ok! ". It is emblazoned on Ammann's mailbox clear and straightforward manner, the opposite message: "Advertising no thanks!". Ammann is outraged.
He is not alone. In the last few days went by the Foundation for a consumer protection a number of complaints. "Many people are irritated by unsolicited mail," said managing director Sara Stalder. The advertising glue went into the last Week to 170,000 households with stop-adhesives in the cantons of Bern, Lucerne and St. Gallen. Together with the adhesive, they received a free sample Nescafé Gold and a letter with the promise, thanks to the adhesive, the receiver could in future benefit of unaddressed advertising and product samples. Against the law violates the "letter-box-spam" as she calls it Ammann, not though. The advertisement is addressed. The addresses of the mail address has bought brands.
The action continues this week in 180,000 households in the Canton of Zurich and Basel. However, in modified form: Here, no glue spread. The motto is: "Tell me yes' to advertising that you really care!". In diesem Sinne sollen die Haushalte angeben, zu welchen Themen die Post ihnen künftig Warenproben und Werbung schicken darf. Beigelegt ist ebenfalls ein Gratismuster Nescafé Gold.
Konsumentenschützerin Stalder findet die Aktion daneben: «Es ist nicht Auftrag der Post, Leute umzustimmen und für Werbung empfänglich zu machen.» Insbesondere stört es sie, dass die Post die Konsumenten mit Gratismustern ködert: «Das ist billige Bestechung.» Auch das Konsumentenforum hat «wenig Verständnis».
Die Post versucht nicht zum ersten Mal, das Interesse der Konsumenten für ihre Direktwerbung anzuheizen. 2006 hat sie schon einmal einen Versuch in Basel und Zürich gemacht. Damals hat they first offered to consumers, the old stop-adhesive remove free and professionally from the mailbox. Then it swung to a pro-adhesive advertising order, as he has now sent around in Bern. The action, however, achieved little effect. In Zurich, only 3 percent of the addressees rose to the quotation - even though the postal service will change volunteer even promised a reward.
The struggle of the post against the No advertising is due to a Swiss peculiarity. In this country, according to figures from Publimedia emblazoned on nearly 45 percent of the mail boxes, such a ban - over 1.7 million homes. In the canton of Zurich wants a 60 percent majority of the population no unaddressed advertising in the city of Zurich is as high as 70 percent.
"In Germany and Austria, the proportion is only 10 percent," says Post spokeswoman Nathalie Salamin. "We want to harass people do not: they defended the promotion. If anyone wants any advertising, that's fine. "Salamin direct mail, according to the Post's top income sector, which ensures many jobs. The post office is an important actor in the distribution of direct mail. It provides two-thirds of the addressed and unaddressed advertising mail the half in Switzerland. Although experts believe that the Internet will replace direct mail in the mailbox increasing, the revenue from service in recent years has fallen slightly to 1.25 billion francs 2009th
Source: Tages-Anzeiger 16th June 2010
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